American way of life. Polaroid photography exhibition organized at the Impossible Project store in Barcelona.
In 1947 Polaroid amazed the world by presenting the first instant photography, revealed just in 60 seconds.
This instantaneity fit perfectly with the American way of life and became the most popular tool to document much of the private life of the American society in the first half of the XX century.
The exhibition features 100 original images between the 50s and 90s with the intention of showing the eccentricities of their way of life increasingly exported around the world. We could see images from teenager to be graduating to typical “wannabe” gangster, the real Homer Simpson sleeping in the couch passing by many American flags and kitsch elements everywhere.
The images are very powerful and speak by themselves so for the design of the exhibition I used a very simple and direct and modern American typography “Gotham” the one Obama chose for his campaign in 2008.
The Impossible Project is currently the only brand that produce new instant film materials for the traditional Polaroid cameras.
Poster and Communication Design for the Impossible 8x10 Workshop in Setona Studio Barcelona by Impossible Barcelona. Bringing back a legend Impossible creates this limited edition large format instant photography. Other than the traditional Polaroid peel apart film, this new 8x10 film is an integral instant film.
Brand Design.
Comme une image is a brand of handmade notebooks and polaroid photoalbums. These are the business cards, made with the scraps of paper remaining after manufacturing the notebooks.
Handmade notebooks
Made with cardboard, fabric, patterned papers and kraft paper. All of them have a sticker inside to put the name of the owner, and the stamp of the brand Comme une image at the back.
Every notebook is different, you can personalize it choosing a little message to pack them always starting with “I love the way…”. I love the way you draw, write, cook, travel…
Go Mag. Issue 136, November 2012. Comme une image handmade notebooks published as recommendation in the “Fashion and Gadgets” section under the title: Notebooks with soul.
Handmade notebooks, different sizes. Made with cardboard, fabric, patterned papers and kraft paper.
Logo, stamp design and photography for the exhibition Horizons.
Horizons is a landscape photography exhibition composed of images with a strong central vanishing point in common. The exhibition was developed from this sentence:“We all live under the same sky, but we don’t all have the same horizon” Konrad Adenauer.
The intention of the project is to capture the infinity of ways, the beauty of variety and the fortune of being able to choose.
The pictures of the exhibition were carried out by Marta and Carla Cascales Alimbau, two sisters who attracted to any kind of artistic expression, have found in photography a way of transmitting their view of the world.
The logo “Photography and Soul” represents the union of this two sisters through photography. For the visual identity of the exhibition we decided to create a stamp and use it in all the applications like business cards, invitations, flyers…
You can see all the pictures of the exhibition here.
Exhibition July 16 to October 8, 2012. Hotel Eurostars BCN Design, Barcelona.
Showcased on Design and Design.
16 hours Magazine (Canada, Australia). Issue 06 Spectrums. September 2012. Pictures from the photography project Bohemia Lisboa and Horizons are published in this magazine.
One Day Project · Photography book about the city of Lisbon.
This publication is the result of the collaboration with Say What Studio (Paris). The purpose of each issue of the publication is to present a different city through photographs taken within 24 hours, keeping the spirit spontaneous and free of constraints. The photographer must show how is a day of their life in a city, in this case Lisbon.
This is the first issue of the collection. Book available here. You can see all the pictures here.
Book designed by Say What Studio, pictures by Carla Cascales Alimbau.
Little Notebooks
Handmade using patterned and kraft paper, cardboard and cotton string.
Handmade Photo Album
Hardcover Photo album made with Thai cotton fabric. The bookbinding is made thought a handmade English technique combining the sewing and gluing.
The photography project “Roads and ways” compiles some images taken on a rainy spring day in Portugal traveling by car from Praia do Guincho to Sintra.
Work selected by Next Artspace Artist, you can see it here.
Music CD cover design for Lonely Mountain Bows.
Alternative folk group from France, Portugal and Argentina.
Packaging made combining feather illustrations, a simple typography and different paper textures.
The box is part of a limited edition made using only cardboard, even the place to insert the CD. The outside of the box is covered with satineé paper, and includes a white Polaroid with an illustration on it. The feathers are the symbol of the Group and the absence of color represents the simplicity of their music.
The typography is confined to provide information without breaking the harmony between the illustration and the textures of the box.
Award winning design in Design and Design International Award 2012.
Published in the Design and Design Book of the Year Volume 5.
Handmade kraft paper notebook.
The cover is made with an engraving technique and the bookbinding with a cotton string (binding method with the spine seams showing). Notebook made in the workshop “Encadernação e Gravura” (Casa da Guia, Lisbon) carried out by Carapau Amarelo and Contraprova.
Packaging design for Masia Can Carbonell, organic vegetables.
Can Carbonell is a small country house located in a little town of Girona (Spain). The farmhouse cultivates and sells organic fruit and vegetables without using pesticides or GMOs.
The intention of the packaging is to respect the philosophy of the brand by avoiding the use of synthetic or chemical materials, such as plastic. The basic materials used for the design are sack cloth, ecological black ink, recycled paper, cardboard and natural fibre string.
The concept has been designed to show essentially the product, as naturally as possible. The typography and composition are very simple, making it easy to discern the information given.
Each label includes: an outer part with the detailed product information (grams, origin, category…), and as an added value, an inside part with a healthy recipe for cooking it.
The consumer can save these labels to make a little recipe collection. Binding them together with a string then makes it practical to have at hand in the kitchen. The recipes change according to the season, type of product, and required ingredients. In this way the consumer gets a new recipe every time they purchase fruits or vegetables distributed by the brand.
Packaging, illustration and Brand Design for Savon du Midi.
The packaging is made with recycled and recyclable natural products like kraft paper for the box and printed with ecological ink, using only black colour. Each variety of soap has a different handmade illustration related with the natural ingredients of the soap.
Savon du Midi is made with shea butter and certified organic vegetable oils. The fine blending of these oils creates its unique quality. None of them contain animal fat. The soap ais manufactured in small factories with the knowledge handed down from generation to generation in Provence (France).
The brand has the intention to transmit the simplicity of an organic product in order to highlight the natural qualities of the soap.
Design featured on Packaging of the world.
